The title brands a state applies to a vehicle an insurer has declared a total loss, what a rebuilt brand means, and the federal database built to stop a branded title being washed clean in another state.
When an insurer pays a total-loss claim it usually takes the vehicle, and the state then issues a salvage title or brands the existing one. The threshold at which damage makes a vehicle salvage is set by each state, some by a percentage of pre-loss value and some by the insurer's own decision, which is why the same wreck can be salvage in one state and not another. A salvage-titled vehicle generally cannot be registered or driven on the road until it has been repaired and passed a state inspection, after which the state issues a rebuilt or reconstructed title. The rebuilt brand is permanent: it tells every later buyer that the vehicle was once written off.
Brands exist because a branded vehicle is worth less and may be less safe, and because the history is easy to hide. Title washing is the practice of moving a branded vehicle to a state whose rules do not carry the brand forward, obtaining a clean title there, and selling it on. Flood-damaged vehicles are the classic case. Federal law responded with the National Motor Vehicle Title Information System, to which states, insurers and salvage and junk yards must report, and which any buyer can query through an approved provider before purchase to see whether a vehicle has ever been reported as junk, salvage or a total loss anywhere in the country.
Whether a seller must disclose a brand is state law, and most states require it of dealers and many of private sellers; failing to disclose a known brand is usually actionable as fraud or under the state's consumer protection statute even where no specific disclosure statute applies. A lender may refuse to finance, and an insurer to fully insure, a rebuilt vehicle, and both are entitled to.
A buyer who discovers a brand after purchase should gather the title, the bill of sale, any advertisement or listing and a system history report before contacting the seller, because whether the seller knew, and what they said, decides the claim. Before buying any used vehicle, and especially one priced below the market or coming from a region that recently flooded, a history check against the federal system and a look at the title itself for a brand are cheaper than any lawyer.
Choose your state. Each link opens the directory page for the city in that state with the most currently published law firms in this practice area; a +n beside the city is how many other cities in the state also have one. The list is generated when this page loads, so a state whose listings have lapsed drops out rather than becoming a dead link.